Sarosh Waiz is the founder of SYNQ, a marketing and technology services company, and of futurproof.
His career has covered most of the marketing cycle: brand and communications strategy, audience and market definition, positioning, go-to-market planning, marketing technology, data and analytics, and paid media at scale. His experience spans consumer and business-to-business organisations alike, across categories from food and packaged goods to aviation, energy and enterprise software.
In recent years his focus has turned to AI and its implications for the future of work, which led him to start futurproof. The programmes he runs are built on that experience. Each session is worked through on a live business, and says plainly where the tools are unreliable.
